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Low Price vs Low Cost

There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person's lawful prey. It's unwide to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes loose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paya little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better." Quote most commomly attributed to Jogn Ruskin ~19th century Enligh Philosopher


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